
Why Choose Cupcake?
Choosing Cupcake means partnering with a company that respects your time, investment, and trust. We understand that home improvement projects are significant undertakings, both financially and emotionally. That’s why we pledge to deliver not only a superior final product but also a rewarding journey throughout the process. Our team is dedicated to clear communication, punctuality, and meticulous attention to detail, ensuring that every step of the project meets your highest expectations. With Cupcake, you can expect a seamless, stress-free experience that prioritizes your needs and preferences.
Our commitment to excellence extends beyond the quality of our workmanship; it encompasses the entire customer experience. From the initial consultation to the final walkthrough, we strive to build a relationship based on trust, reliability, and mutual respect. Let’s build something great together, knowing that with Cupcake, your home improvement project is in the hands of professionals who care as much about your home as you do.
Contact Us
We stay in constant contact with our customers until you are 100% satisfied. To get a free quote, or if you have questions or special requests, just drop us a line.
Cupcake Home Improvements
7718 Wood Hollow Drive, Ste. 200 Austin, Texas 78731,
United States
Hours
Mon 08:00 am – 08:00 pm
Tue 08:00 am – 08:00 pm
Wed 08:00 am – 08:00 pm
Thu 08:00 am – 08:00 pm
Fri 08:00 am – 08:00 pm
Sat. 08:00 am – 12:00 pm
Sun. By Appointment
888-671-2686
help@callcupcake.com
Contact Us
We stay in constant contact with our customers until you are 100% satisfied. To get a free quote, or if you have questions or special requests, just drop us a line.
Cupcake Home Improvements
7718 Wood Hollow Drive, Ste. 200 Austin, Texas 78731,
United States
Hours
Mon 08:00 am – 08:00 pm
Tue 08:00 am – 08:00 pm
Wed 08:00 am – 08:00 pm
Thu 08:00 am – 08:00 pm
Fri 08:00 am – 08:00 pm
Sat. 08:00 am – 12:00 pm
Sun. By Appointment
888-671-2686
help@callcupcake.com
Mission: Developing people and communities one home at a time.
Value: Wow
Mantra: Beyond Expectations
Statement: “Every interaction is an opportunity to deliver exceptional service and value, exceeding expectations and creating memorable experiences.” Description: Focusing on operational excellence and customer obsession, this value highlights the importance of every detail in customer interaction, from flawless installations to proactive communication, ensuring the customer experience is always paramount.
Value: Curiosity
Mantra: Fueling Growth
Statement: “Relentless pursuit of growth, innovation, and excellence.”
Description: This value is lived by fostering an environment where continuous learning is not encouraged, it’s expected. We engage in radical candor to challenge the status-quo and inspire breakthroughs, embracing 360 feedback to empower every team member to seek improvement actively.
Value: Extreme Ownership
Mantra: Accountability at Every Level
Statement: “We embrace full responsibility for our actions and outcomes, fortified by grit and driven by a relentless pursuit of achievement.”
Description: This value thrives on resilience, determination, and results. We are driven by grit to tackle challenges directly and absorb lessons from every outcome to pursue achievement.
Value: Team
Mantra: Winning Together
Statement: “We operate like a professional sports team: every member plays a critical role where our collective efforts and diverse talents converge to deliver exceptional results.”
Description: We honor this by analyzing our performance for continuous improvement, ensuring everyone is in their strongest position. Our culture thrives on solution-finding, positivity, dedication, and enjoying our journey together.
Value: Community (Impact)
Mantra: Building Together
Statement: “Making impactful improvements to homes and lives.”
Description: This value is honored by living through our company values to engage in projects and local organizations that enhance homes and strengthen the community fabric.
VALUES:
The principles that help you to decide what is right and wrong, and how to act in various situations.
Cupcake Home Improvements: Commitment to Community
Cupcake Home Improvements is committed to more than just providing exceptional home improvement projects; we are dedicated to investing in and uplifting our communities.
Cupcake Partners with the GAF Community Matters Initiative
To embody this commitment, we are participating in the GAF Community Matters, a national social impact initiative designed to assist our neighbors. We are thrilled to partner with outstanding organizations like Habitat for Humanity, the leading housing-focused nonprofit globally. GAF is North America’s premier roofing materials company, that proudly support Habitat for Humanity’s mission to provide roofs for families in need of safe, affordable housing. At Cupcake, we share Habitat’s philosophy of offering a hand up, not a handout.
Partnership with Habitat for Humanity
Since 1976, Habitat for Humanity has established over 1,500 local affiliates in the U.S. and operates in more than 70 countries, building or repairing over 800,000 homes with the help of volunteers. While many volunteers are everyday people, there is also a need for skilled construction professionals—and Cupcake helps meet this need by providing our expertise to Habitat projects.
It Takes a Village
In home improvement, businesses thrive through networking and community partnerships. We cannot do this work alone. That’s why we’re partnering with GAF Community Matters, & Habitat for Humanity, and why we need your help to make this partnership successful.
Please join us to ensure more Habitat families have a safe roof over their heads. Together, we will help your community and many others.


How Liability Insurance Protects You
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Covers Property Damage: Accidents can happen. A roofer might accidentally break a window, damage your landscaping, or cause a leak. If your roofer has liability insurance, any damage caused during the job will be covered, so you won’t have to pay for repairs yourself.
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Protects Against Injuries: Roofing work involves heavy equipment and materials that could potentially harm someone nearby. If an injury occurs to a passerby, neighbor, or even you, the roofer’s liability insurance will handle medical expenses and any related legal costs.
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Provides Legal Protection: Should a dispute or lawsuit arise from property damage or injuries, liability insurance will cover the legal fees and defense costs. This means you won’t be left dealing with costly legal battles on your own.
What This Means for You
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Financial Security: With an insured roofer, you’re protected from unexpected expenses related to repairs or medical bills if something goes wrong during the project. The roofer’s insurance handles these costs, saving you from potential financial strain.
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Peace of Mind: Knowing your roofer is covered by liability insurance gives you confidence that your project is in good hands. You can relax knowing that if an accident or damage occurs, it will be managed professionally without extra costs to you.
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Trust and Assurance: An insured roofer shows they’re serious about their work and responsible in their business practices. It means they’re prepared for the unexpected and committed to doing things the right way.
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Compliance with Regulations: In many places, having liability insurance is a legal requirement for roofing contractors. By hiring an insured roofer, you’re ensuring that they’re meeting these regulations and protecting you from any legal issues.

Why Liability Insurance Matters for Roofers
We Carry The Best.
Roofing can be risky. Working at heights, handling heavy materials, and using powerful tools all come with potential hazards. Even the most skilled roofers can encounter accidents or cause unintended damage. That’s why liability insurance is so important for roofing contractors. It protects them—and you—from the financial fallout of accidents or mishaps that might occur during your roofing project.
At Cupcake Home Improvements, we stand by the quality of our work with a comprehensive guarantee that reflects our dedication to excellence. We meticulously select the finest materials available, ensuring durability and longevity for your project. Our installation team consists of highly trained professionals who are committed to delivering superior craftsmanship on every job. This guarantee is more than just a promise; it is a testament to the high standards we set for ourselves and the unwavering confidence we have in our ability to meet and exceed your expectations.
Our commitment to your satisfaction extends beyond the completion of your project. We understand that peace of mind comes from knowing that your investment is protected. That’s why our guarantee covers not only the materials and labor but also includes our ongoing support. Should any issues arise, you can rely on us to address them promptly and efficiently. We believe that a job well done is one that continues to perform well long after the initial installation, and our guarantee ensures that you are covered.
You can trust that we will always be here to support you, long after the job is done.

Our Work is Guaranteed
What Sets Us Apart
No High-Pressure Sales: Forget the aggressive sales tactics typical of this industry. At Cupcake, our consultants, known as Solution Architects, receive a base salary. This guarantees that their recommendations are always in your best interest.
Innovative Financing: We understand financial flexibility is crucial. Cupcake offers $0 down payments and various financing options to make home improvements accessible and stress-free for our clients.
Advanced Technology: From virtual consultations to cutting-edge technology to enhance communication and project transparency, we’re setting a benchmark for service standards.
Exceptional Value
Value isn’t just a buzzword for us; it’s a foundational component of our work. We partner with top-tier installation crews and go the extra mile with measures like enhanced job site protection.
Local, Values-Driven Service
Based locally with an open-door office policy, we invite you to visit us and see firsthand how we’re different. Cupcake is built on strong values that permeate all we do - from the way we treat our customers to how we handle each task.
Our Leadership
John Waltrip and Robert Fulce mark Cupcake Home Improvements as their fourth major collaboration, drawing on a vast pool of experience from consulting with nearly 1,000 brands across Roofing, Windows, Siding, Solar, and Gutters. Their work has fine-tuned their understanding of what makes a small firm excel and a large business dominate - knowledge they bring to Cupcake’s strategic and operational playbook.
John’s background as the former head of sales at Modernize Home Services and his hands-on experience in property development, matched with his GAF Pro Field Guide certification, ensure our projects meet high standards of quality and durability.
Robert brings a wealth of expertise in sales, marketing, and customer experience from his tenure as COO of a $100M remodeling company in the Northeast. His focus on operational excellence and customer care has profoundly influenced the procedural backbone of Cupcake.